diff --git a/src/target/mem_ap.c b/src/target/mem_ap.c
index 584e19d4c..29cd37a90 100644
--- a/src/target/mem_ap.c
+++ b/src/target/mem_ap.c
@@ -140,7 +140,7 @@ static int mem_ap_read_memory(struct target *target, target_addr_t address,
 {
 	struct mem_ap *mem_ap = target->arch_info;
 
-	LOG_DEBUG("Reading memory at physical address 0x" TARGET_ADDR_FMT
+	LOG_DEBUG("Reading memory at physical address " TARGET_ADDR_FMT
 		  "; size %" PRId32 "; count %" PRId32, address, size, count);
 
 	if (count == 0 || buffer == NULL)
@@ -155,7 +155,7 @@ static int mem_ap_write_memory(struct target *target, target_addr_t address,
 {
 	struct mem_ap *mem_ap = target->arch_info;
 
-	LOG_DEBUG("Writing memory at physical address 0x" TARGET_ADDR_FMT
+	LOG_DEBUG("Writing memory at physical address " TARGET_ADDR_FMT
 		  "; size %" PRId32 "; count %" PRId32, address, size, count);
 
 	if (count == 0 || buffer == NULL)